These are some of the icons designed for the Wadi Alam brand, in addition to the fact that I also created the full branding system. The icons were used for different purposes, whether on their website or within magazine designs presented to children. Their role was to visually explain functions and introduce information about each concept, making visuals far more effective and faster for the brain to process than written or text-based information. In this case, since the style is cartoon-based, the icons connected with children very naturally and were easy for them to understand while browsing and exploring.
Salman Farid is a talented graphic designer who focuses on creating strong visual identities for companies.
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